AMD silently launches desktop memory products under the Radeon brand

AMD have just released a new line of desktop memory under their ‘Radeon’ brand. The brand ‘Radeon’, traditionally used for AMD’s consumer graphics processor products and chipsets, has been recycled for AMD’s new line of desktop memory.

There are three levels of the memory on offer; Entertainment, Ultra Pro and Enterprise. Entertainment and Ultra Pro are both offered in modules of 2GB DDR3, but the Ultra Pro has a data rate of 1600Mbps and timings of 11-11-11 over Entertainment’s 1333Mbps and 9-9-9. Very little information has been given of the Enterprise level.

I’m not really sure why AMD decided to launch a product into a very competitive market with fairly low profit margins. There is no reason why this memory would not work in an Intel system, so what makes it different to other memory makers’ product? The only reason I can think of is for people who are loyal to AMD’s brand, because their memory has neither an advantage over or a better price than other manufacturer’s sticks.

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