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Web development and designing industry has observed tremendous change in the last decade. Websites have grown to shift from static to dynamic, from dynamic to responsive, mobile versions and more. This has invariably affected the quality of website design as well. One of the most popular forms of website designs is parallax and grid/tile based look, which makes a site more interactive and fun for the user to surf. Thus, making the UI (user interface) more appealing and responsive in nature. Videos, auto-scrolling images, audio or music in background, are some of the newer features observed, as a result of this development. Several plug ins and applications make it possible to add this interactive element, namely: Microsoft Silverlight, Adobe Flash, Adobe Shockwave, and applets written in Java. HTML5 is the latest revision of HTML language and aims at improving the same. It comprises and enhances elements of HTML 4, XHTML 1 and DOM Level 2 HTML. These developments are at the core of a good website design.

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Creativity has found new ways in this arena and one gets to witness brilliantly developed and designed websites. Companies use this platform effectively, by showcasing not just about what their company is about, but also to engage with their audience – an extremely significant component. There are many countries who are coming up with newer concepts of using different website design forms, for maximum benefit and engagement of the user, with the company. They have found ways to add creativity in their website design and are indeed very impressive. Website design of New York, USA and designers from this state and the country in toto, is known to produce the most effective and creative of all websites. According to a research, USA is one of the top highest paying countries for the role of a web designer.

Let’s have a look at some of the forms of innovative website designs and elements that can be used, and how a company can execute it for maximum exposure:

1. Parallax: A parallax website has infinite scroll and with each scroll you find a different picture, text or action. This form is best used for narrating a story in an interesting manner. A company’s history can be explained effectively by eliminating the boredom factor, through this form of website. The user is glued to the continuous scrolling feature to find out what happens in the next scroll.

2. Responsive: A responsive website is the one which automatically adjusts its dimensions and actions according to the medium you use, for easy reading and navigation. For example, if a person accesses a website through their mobile, then a responsive website will automatically change its dimension to fit the screen of the mobile device or any other device that it is being viewed from. This form minimises the scrolling for a better UI. Today, when most people are ‘mobile’ than ‘online’, a company can touch base with them easily with a responsive website.

3. Typography: Although this is not a form, but it is a great tool to make beautiful websites. Typography goes well with websites that talk about photography, food and cities, to name a few. For example, a website design of New York based company, combined parallax and typography to explain their company services. The company is into creating customised presentation themes. Through such a website, they convince the user that they have great sense of design, font and have the tech knowledge as well to create amazing themes.

4. Pictures: Again, this is an element of good website design. A company which is into photography, food, architecture, etc. can use the backdrop of their website to showcase images of their work. A minimalistic approach to such a website can do wonders and the company will notice a reduction in user’s bounce back time.

These are just some of the many creative website design forms and tools. Your website can speak volumes about what your company is all about. Make the most of it.

Author Bio:

Susan Miller is the co-founder of a successful firm of website design in New York, where clients are not just served with great website designs but also counselled on how they can leverage this medium to its maximum potential. In her free time, she loves to doodle and write on her personal blog.


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